To make the dough, put the flour, yeast, 2 tbsp sugar and 1 tsp fine sea salt in the bowl of a stand mixer fitting with a dough hook. Stir well to combine. Tip in the dried blueberries, if using, the milk and most of the egg, reserving 1-2 tbsp. Knead on medium for 8-10 mins until the dough is elastic and smooth. Add the butter, cube by cube, until no streaks remain, only adding more once the previous addition has been completely incorporated. Add 50g of the soft cheese in the same way, mixing in a little at a time until fully incorporated. Continue kneading until the dough comes away cleanly from the bowl. This whole process will take 8-10 mins, and when ready, the dough will be soft and tacky. Form into a ball and transfer to a lightly oiled bowl. Cover and prove in the fridge overnight (at least 12 hrs).